Creating a better way to go: FoamAroma

When you think of coffee technology, you might think of the sleek, shiny espresso machines sitting on the bar, the mysterious glass orbs of the vacuum pot, or the lengthy, spiral curves of a Japanese ice-brewer. These are the complex technologies on display in a specialty coffee shop—the “stars of the show,” if you will.

One technology you might overlook, because it is much less flashy, is the cup. Despite its relative simplicity, the cup you drink from has a large impact on your coffee experience.

The best way to enjoy hot coffee is to drink it from a ceramic mug. Mugs feel solid in the hand and smooth on the lips. A mug’s open top allows the full aroma of the coffee to reach your nose. As long as they have been washed properly, ceramic mugs do not impart any flavors into the coffee.

Drinking from a paper cup is a much different experience. Paper feels cheap and can add a dull off-flavor to your coffee. When you put a plastic lid on top of the paper cup, you trap most of the aroma inside the cup, further reducing the taste experience. If you drink a cappuccino from a to-go cup, you distort the balance between the textured milk and the coffee (the foam gets trapped under the lid when you tip the cup). On top of its taste deficiencies, using paper cups creates a large stream of waste destined for the landfill.  

Nevertheless, many people drink their coffee from a paper cup. From my own observations, I would estimate that at least 50% of the coffee sold in cafés is ordered to go. For some cafés, the percentage is higher. At the Starbucks I worked at in Boston, the rate was closer to 95% (it was a commuter store). Whatever the exact number, a lot of people order their coffee to go, and a high percentage of them do not get the coffee experience they deserve.

Enter a new lid

Entrepreneur Craig Bailey wants to change this. Bailey, a former engineer in the paper industry, has developed a new version of the to-go cup lid he calls FoamAroma. The new lid allows coffee drinkers to taste more of a cappuccino’s foam and smell more of the coffee aroma. Bailey’s idea came to him one day when he stopped in at Lava Java, former USBC champ Phuong Tran’s café in Ridgefield, WA.

Craig Bailey, inventor/entrepreneur

“Before October 2007, I was drinking coffee for the caffeine,” said Bailey, a former engineer in the pulp and paper industry. “I had this project up in Longview and I happened to stop in at Lava Java. I don’t know why, but I changed to a traditional five and a half ounce cappuccino. I have no idea why. I just had to try it, and it changed my life. It actually blew me away.”

His eyes opened to how good coffee could be, Bailey went back for more.

“I got the same drink to go in the car the next day,” he said, “but it wasn’t the same experience.”

Trapped under the plastic lid of a to-go cup, the cappuccino failed to impress him.  Disappointed, Bailey began to look for ways to fix the problem.

“I took the Solo lid and started poking holes and cutting slots and tearing tabs,” he said. “I got some hard clay in the house—I was going to form molds and fix the problem. FoamAroma is the product of that epiphany.”

Bailey wanted to produce a drinking experience that would mirror that which a mug offered.

“The velvety, textured foam is such a big part of the experience, as is the aroma,” he said.

For two years, Bailey’s interest in creating a better lid was just a hobby, but things changed in the spring of 2009, when a large earthquake struck Chile and damaged that country’s main port. Chile is a large pulp exporter, and as a result of the port shutdown, the world price for pulp shot up. The mill where Bailey was working at the time could not afford to purchase pulp, so it cancelled the project he was working on. Bailey took the cancellation as a sign it was time to turn his hobby into a business. That summer, he found a plastic manufacturer in Florida and a patent attorney, and he has been working on FoamAroma full time since then.

The new lid has a round hole in the center and a large, triangle-shaped hole for drinking from. The triangle mouth hole sits on a surface that is inclined toward the center of the cup. This directs any splashes back toward the center of the cup, unlike a traditional Solo lid, where coffee splashes straight up when the cup is bumped.

The larger holes in the FoamAroma lid also allow coffee drinkers to slurp the coffee, so customers can drink their coffee right away instead of waiting for it to cool.  

“It turns out that if you can slurp air through as you sip, it cools the fluid off and you don’t burn your mouth,” said Bailey.

FoamAroma is currently available in black or white for standard 12-24oz. cup sizes. A version for an 8-oz. cup has been designed and prototyped, and should be in production soon.

These days, Bailey spends much of his time visiting cafés and other places where coffee drinkers and café owners gather, spreading the message that a better to-go coffee experience is possible.

“I’ve learned that most baristas don’t drink from paper cups, so they don’t know how bad [the old lids are] until you get them to do a side-by-side comparison,” he said.

Besides coffee, Baily is also targeting the tea industry. FoamAroma’s first major order was for a container load to England, where tea is the most popular hot beverage. At the London Tea Festival, one tea shop owner called the FoamAroma the ‘holy grail’ because it allows tea drinkers to smell the teas’ aromas. 

Whether or not FoamAroma becomes the new standard for the hot beverage industry, Bailey says there is no turning back now.

“I cashed it all in,” he said. “I’m in this 100%. I’m not going back to spending days with chemical engineers behind a computer. I like talking to coffee people. It’s a lot more fun.”

I Miss the Mob - a lesson in entrepreneurship

The cover of Anything You Want, Derek Sivers' new bookTweet

Today I came across a video that I thought you might enjoy. To give you a little background, Derek Sivers, the founder of CD Baby, has just written a new book about entrepreneurship that is being published by the Domino Project. CD Baby is a company that helps independent musicians manage their music sales. Anyone can upload their songs to the company’s servers, and CD Baby will managed the distribution of that music, either as a CD or as a digital download. Sivers founded the company in 1997, and it became very successful, selling millions of albums.  He sold the company a couple years ago and has since moved on to start new ventures to help more aspiring musicians.

I hope to read his book sometime, but today I wanted to share with you a video that he put on the site promoting his book. It has a pretty funny take on the differences between entrepreneurs who are in business because they love what they do and professional businesspeople who are only in business to make money.

The video is relevant to Portland, a city that has not yet lost its fun spirit. In my discussions with roasters, baristas and café owners, many of them have told me that while making money is important to them, they are happy to be doing something that they enjoy.

Thanks to all who realize that there is more to business than just dollars and cents. You help keep Portland interesting. 

It's time to do the work

Does this ever happen to you? Last night I was so revved up by a book I was reading that I had a hard time sleeping. The book, by Steven Pressfield, was called Do the Work. It is a sequel to his book The Art of Work, which Seth Godin calls “the most important book you’ve never read” (I haven’t read it either).

The main theme of Do the Work is that you can be successful as a creator (entrepreneur, artist, writer, musician, etc.) if you are willing to overcome your own Resistance and—you guessed it—“do the work.” He pushes you to be creative and to do it now.

Pressfield writes about how Resistance holds you back from doing the things you know you should do. Do you ever have the feeling that deep down there is something that you have been holding back, some great project you could do if only you would stop hiding from it? I have that feeling all the time, though I don't like to admit it. Pressman gives that feeling a name—Resistance—and says that it is the most powerful obstacle we face when trying to be successful. He personifies the resistance as an actual force that actively works to hold us back, a dragon we need to slay to gain confidence and earn our freedom from our own minds, minds that we often let bully us into believing we are not good enough or talented enough to do something great.

The book is geared toward authors, screenwriters and others who create art for a living, but it is also appropriate for entrepreneurs and anyone else who wants to improve what they have been doing. Pressfield wants readers to overcome their Resistance to whatever it is they want to do. He wants to give us not only inspiration, but also a strategy for dealing with the Resistance.

Do the Work left me with my mind buzzing. I was left with a sense not of worry or dread, but of opportunity and possibility, two of the most exciting words in the English language. When that happens, it’s hard to get to sleep. Do you know what I mean?

[Do the Work is the first publication produced by the Domino Project, a new publishing venture that Seth Godin has undertaken in order to revolutionize the publishing industry. I am still not exactly sure what the Domino Project is doing that is so unique, but I trust that it is. General Electric sponsored the book. Perhaps this is what makes the Domino Project unique—they find sponsors for books, then give them away for free, at least the Kindle version. If you are interested, you can get the Kindle version for free too by clicking here (if you don’t have a Kindle, you can download free software from Amazon and read it on your computer).]

Tired of paper transit tickets? (updated)

Today, I want to step away from coffee for just a moment. One of my favorite things to talk about is entrepreneurship, and I have something I would like to share with you.

When I’m out traveling around the city, I prefer to walk or take public transportation. Walking around, you really get the feel of a place, and on the bus or the train, you don’t have to stress about traffic.

Since I take the bus and the train pretty regularly, I can say with confidence that it would be nice to be able to pay for tickets using an app on my phone, especially when riding the bus. Even better, the phone would serve as a ticket itself.

Tri-Met (Portland’s public transit agency) doesn’t have a system like that yet. However, a couple of my classmates from Portland State’s MIM program are trying change that. Nat Parker and Michael Gray have started a company called GlobeSherpa to develop mobile phone apps, and their most promising app at this time is called TransitSherpa, an app that acts as an electronic ticket management system for Tri-Met. I’ll let Nat explain:

Their company is currently in negotiations with Tri-Met to make the system a reality, but they need some funding to speed things up. Tomorrow evening, at 5:30pm, Nat and Michael will be at the Backspace café/pub competing in the second-to-last round of the Oregon Entrepreneurs Network’s Seed Oregon competition, a competition that helps start-up companies with funding and guidance. The winner is determined by popular vote of the audience, so the more supporters TransitSherpa has, the better chance it has to win. The winning company gets to present at the Angel Oregon conference in March, where it could acquire the funding it is looking for.

If you think that a Tri-Met ticket app is something that you would rather have sooner than later, come by Backspace tomorrow evening at 5:30 and support TransitSherpa. It costs $25, which I know is kind of steep, but it’s supposed to include some kind of food and drink spread. In addition, Nat has promised me that he’s going to be especially entertaining during his presentation.

You might wonder if I get anything out of this advertisement for them. Nope. I’m just spreading the word for them and trying to speed up the process of creating a Tri-Met ticket app. It’s 2011, and the time for e-tickets is here. Let’s help TransitSherpa make it happen.

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Update: GlobeSherpa won by two votes! Congratulations and good luck at the next round.