Brown Scent?

My friend Jennie, an MIM grad who lives in Korea and writes the blog Not Just Kimchi, sent this to me yesterday. It’s the picture of a coffee shop in Seoul. Interesting name, don’t you think? 

I doubt if Howard Schultz is going to try to steal their marketing manager

Comments

[Sarah McRae]

Though I doubt there is much international appeal, and the creative force behind the name's sentiment are largely lost in translation, a lot depends on whether the space is in the right location and appeals to the intended market. From personal experience, the fact that the English sounds a little funny to native speakers may have little effect on the success of the business. Even now, look at the free advertising we are putting out there for this fine establishment!

sarahmcrae.blogspot.com

[Will Hutchens]

You make some good points. A good question might be, do Koreans even care about the English name? I'm sure that if I tried to translate something to Korean, it would sound funny too (so I'd be sure ask one of my Korean friends for help).