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Since Starbucks released its Veranda blend, light-roast coffee has been seen in the news a lot more. That’s a good thing for people who care about coffee quality. The Wall Street Journal gives an in-depth look at the trend of light-roast coffees, even among large companies such as Peet’s, Tully’s and Starbucks. The author of the article should take a trip to the Northwest, where light roast is becoming the norm. link

Convenience, convenience, convenience. Latest consumer research shows that 17% of US coffee drinkers prefer to get their coffee from a single-serve brewer. link

In related news, Green Mountain Coffee Roasters stock jumped more than 23% one day this week as the company’s beat Wall Street’s expectations (for earnings, not taste). One big question looming over the company’s future is, what happens when the patent on the K-Cups expires later this year? link

Leonardo DiCaprio is getting into the coffee business, partnering with La Colombe Torrefaction to sell LYON coffee  to raise money for environmental causes. La Colombe co-founder Todd Carmichael is featured in a video on the page cataloguing his trip to Haiti, where the coffee will be sourced. link

Coffee is well on its way to being considered a “superfood” (er, superdrink) as long as it is consumed in moderation, according to this piece in Fox News. link

Is this for real? I mentioned David Lynch’s coffee brand a few weeks back. To promote it, Lynch produced one of the strangest (and kind of disturbing) commercials I have ever seen. It’s what you would probably expect from the producer of Twin Peaks.  link

Comments

[Dolores]

You are right. That is one weird coffee commercial!